Local SEO basics for busy owners

You do not need to become an SEO expert to show up for people nearby. Start with these, in this order.

Claim your Google Business Profile

Fill in every field. Add real photos. Pick the most specific category that fits.

Keep your details the same everywhere

Your name, address and phone should match on your site, your profile and every directory.

Ask for reviews

Ask happy customers right after a job. Send a direct link. Reply to every review, good or bad.

One page per service

A page for each service, with the area you serve in the title, gives Google a clear match for each search.