What every small business website needs

Most visitors decide in a few seconds whether to stay. They are looking for a few simple answers. Make those easy to find and the rest gets easier.

Say what you do

Put one plain sentence at the top of the home page. Name the service and who it is for. Skip the clever slogan.

Show where you work

If you serve a place, say so near the top. People want to know you can help them before they read on.

Make contact easy

Add a clear button to get in touch on every page. Keep the form short. Ask only what you need for the first reply.

Prove it

A few short quotes from real customers do more than a long list of claims.

• Use their real name and business, with permission.
• Pick quotes about results, not about you.
• Keep each one to a sentence or two.

Keep it fast

A slow page loses people before it loads. Small images and simple pages are the cheapest speed boost there is.