How to write a home page that gets people to call

A good home page follows the questions a visitor asks, in the order they ask them.

The order that works

1. What is this? One line that names what you do.
2. Is it for me? Who you help and where.
3. Can I trust it? Quotes, numbers or logos.
4. What do I do next? One clear button.

Write like you talk

Read each line out loud. If you would not say it to a customer across the counter, rewrite it.

Short words. Short sentences. One idea at a time.

One main button

Pick the single action you want most and repeat it. Too many choices means no choice gets made.