All work
Fern and Field Florist
A brand as fresh as the flowers
- Industry
- Retail
- Year
- 2025
- Services
- Brand basics
The challenge
Every sign, card and post looked different, so the shop felt smaller online than it does in person.
What we did
- We picked a palette from the shop's own best selling bouquets.
- We drew a wordmark and a small fern icon for social profiles.
- We wrote a one page guide so anyone on the team can make a matching sign.
- Gift card
- Style guide
The outcome
The shop, the cards and the social profiles now look like one business.
- Logo versions
- 3
- Start to finish
- 3 weeks
- Page style guide
- 1
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