Company · 2013 to 2018
Loose Threads
It started with socks in a car.
- Role
- Founder
- Years
- 2013 to 2018
- Status
- Sold in 2018

01
How it started
I could not find socks I liked that did not fall apart. I found a mill, ordered the minimum and sold them at weekend markets out of my trunk.
02
What grew it
A tiny email list, a loud color palette and a lifetime guarantee that cost far less than people expected.
03
Why I sold
Running a physical product company was teaching me logistics, not what I wanted to learn. A bigger company could do it better, so I let them.
- years
- 5
- car, at first
- 1
- happy exit
- 1
“The first thousand pairs taught me more than the next hundred thousand.”

