Company · 2013 to 2018

Loose Threads

It started with socks in a car.

Role
Founder
Years
2013 to 2018
Status
Sold in 2018
Colorful socks laid out in a grid
01

How it started

I could not find socks I liked that did not fall apart. I found a mill, ordered the minimum and sold them at weekend markets out of my trunk.

02

What grew it

A tiny email list, a loud color palette and a lifetime guarantee that cost far less than people expected.

03

Why I sold

Running a physical product company was teaching me logistics, not what I wanted to learn. A bigger company could do it better, so I let them.

years
5
car, at first
1
happy exit
1
“The first thousand pairs taught me more than the next hundred thousand.”
Maya, looking back
A market stall full of socks
Boxes packed and ready to ship
Next upKindlingA habit app for writers. We raised money, grew too fast and shut it down after fourteen months. Best mistake I made.