Selected work
Things I have built
Some are still running. One was sold. One was shut down, and I learned the most from that one.
Up close
Company2019 to nowFieldnote
A calm notes app for people who think on paper. Six people, profitable since year two, no investors.
Running
Newsletter2020 to nowSecond Draft
A Sunday letter about building a small company on purpose, with the real numbers behind it.
Every Sunday
Podcast2021 to nowSmall Rooms
Conversations with people who run tiny companies on purpose. Bakers, toolmakers, app makers.
Weekly
Book2024The Unbusy Founder
A short book about building a company that does not eat your life. Twelve chapters, no hustle.
Out now
Company2013 to 2018Loose Threads
Bright socks made from recycled cotton. Started in my car, sold to a larger apparel company five years later.
Sold in 2018
Company2016 to 2017Kindling
A habit app for writers. We raised money, grew too fast and shut it down after fourteen months. Best mistake I made.
Shut down