Newsletter · 2020 to now
Second Draft
Notes from the work, sent every Sunday.
- Role
- Writer
- Years
- 2020 to now
- Status
- Every Sunday
- Link
- Read the archive
01
Why I started
I wanted to write down what I was learning before I forgot it. Sending it to people was a trick to make myself finish.
02
How it works
One letter, every Sunday, about 800 words. One idea, one story, one thing to try. No sponsors in the first two years, then one a month that I actually use.
03
What it became
Second Draft is now the front door to everything else. Most podcast guests, speaking invites and Fieldnote customers found me here first.
- readers
- 41k
- letters sent
- 290
- open rate
- 58%
“Writing every week is the cheapest marketing I have ever done, and the most fun.”
