Pricing your first product without panicking

Most first prices are too low. Mine were. The fix is not a spreadsheet, it is a conversation.

Three steps

1. Pick a number that makes you a little nervous. That is usually close.
2. Charge it to ten people. Not a survey. Real money.
3. Ask the ones who said no why. Then the ones who said yes.

If nobody pushes back on price, it is too low. Raise it for the next ten.