Free tool · Planning
A website is not a cost, it is a salesperson. Plug in your real numbers and I will show you what a sharper site could bring in each month, and how long it takes to pay for itself.
Your numbers
What a better site is worth
Extra revenue
$21,937/mo
$263,250 a year
Pays for itself in
Under a month
After upkeep
First year return
$255,450
4257% on the site cost
More leads
+29/mo
23 now, 52 after
A better site would likely pay for itself in under a month. After that, it is roughly $21,787 a month you are leaving on the table right now.
This is a model, not a promise. Lead rates of 1.5% and 3% are the inputs doing the heavy lifting, so be honest with them.
How to use it
Three minutes, tops.
- 1Pick whether your site brings in calls and quote requests, or sells online.
- 2Enter your monthly visitors and how many of them reach out or buy today. Google Analytics has both numbers.
- 3Set a fair goal for the new site and its cost. Then look at the payback time. That is the number that matters.
Questions
Things people ask me.
What is a good website conversion rate?
For local service businesses, 2 to 5 percent of visitors calling or filling in a form is healthy. Online stores usually land between 1 and 3 percent. If you are under 1 percent, a better site often makes a big difference.
How do I find my current numbers?
Visitors come from Google Analytics or your site builder's stats. For leads, count last month's calls and form messages that came from the website, then divide by visitors. A rough count is fine.
Is the result a guarantee?
No. It is a model, and it is only as good as the numbers you put in. I use the same math on discovery calls to decide if a project makes sense. If it does not pay off, I will tell you.
What makes a site convert better?
Mostly simple things: it loads fast on a phone, says what you do in the first few seconds, shows real proof like reviews and photos, and makes calling or booking one tap away.
Runs entirely in your browser. Nothing you type leaves this page unless you hit save.