Module 2 · Your brand

Name, pitch and voice from scratch

Brainstorm a name with Claude, check the domain, then write your pitch, audience and voice into brand.md.

8 min

Starting fresh is faster than it sounds. You will make four decisions, in this order: who you serve, what you call yourself, how you say what you do in one line, and how you sound. Each one makes the next one easier.

Read the sample paragraph out loud. If it does not sound like something you would say to a customer face to face, tell Claude what feels off ("too formal", "too cute", "I would never say awesome") and ask again. This is the step people rush, and it is the one that makes the site sound like you.

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